Are you overwhelmed by blogging? If you said yes, then I have an idea for you.
Hold on, because I have a bit of explainin’ to do.
See, my background’s in marketing, specifically in the behind-the-scenes data work that companies need so that they can send out marketing campaigns. Because of that, I’ve worked with software developers, and I’ve become familiar with a concept called agile.
What the Frick is Agile?
Developing and improving software can take a long time. But, if you spend too long creating your application or improving it, then you can find that one of your competitors has already developed it, or your customers have left because your software is old and clunky.
So, a group of software developers created the Agile method to help them develop software in better ways. Agile changes the development process from something long and drawn out to short cycles of development.
The idea is to make small changes on a regular basis, and also add changes that are requested by customers a lot faster.
Why Should You Care?
I know, you’re a blogger, not a developer. So why should you care about Agile?
Well, tell me if your to-do list looks anything like this:
- Search for blog topics
- Research topics
- Write a blog post
- Create a graphic for that post
- Put the new post in WordPress (or Squarespace, Wix, etc.)
- Edit and proofread the new post
- Schedule it
- Share it
- Set up an email list
- Create an opt-in
- Write and send emails to your list
- Join Pinterest, Facebook groups, and Instagram and participate there
- Affiliate marketing
- Create a course
Tired yet? Yeah, as bloggers we’ve all been overwhelmed by the sheer amount of work that’s required.
So how do you handle that when you want to grow your blogging business?
Agile Can Help
Okay, that crazy process that developers created can actually help us bloggers. Specifically, there’s a key part that’s called scrum.
I know, sounds icky, right? But it’s not. It’s just a weird word to describe a great process.
Scrum is a way to manage your work that’s built around a timeframe. That time is called a Sprint, and it usually lasts for 2 weeks.
The idea is that you plan out what you want to do in the next two weeks, work on those tasks, and then have a review at the end.
Here’s How to Use Scrum for Your Blogging Business
You know all of those projects you keep putting off because it sounds like it will take you so long? Like setting up an email list, creating an opt-in, or creating a course? (ahem, yeah, me too 😊 )
Scrum can be incredibly helpful with those.
For example, let’s say you’ve been wanting to join Pinterest because you’ve heard that it can be great for your blog. But you keep putting it off because it sounds like it would take such a long time to do.
Here’s how you would use Scrum to get started with Pinterest:
1. Make a plan.
To get started with Pinterest, you’ll need to know how to do that, right? So, your plan is to research and take notes on how to get started on Pinterest as a business.
2. Set the timeframe, aka Sprint.
Let’s say you’re going to start on Monday, June 4, 2018. Sprints are normally 2 weeks, so this sprint will end on Friday, June 15.
3. Mark your calendar.
Let’s say that you have an hour available on Tuesdays and Thursdays each week. So, add an appointment in your calendar for an hour on those days during your timeframe.
Once you get used to this process, you can use something like Trello or Jira, but let’s keep it simple for now.
4. Keep the appointments.
During the appointment time, actually do the research and make notes.
5. Do a review at the end of the Sprint.
Did you keep all of the appointments? Why or why not?
Do you now have a full set of notes on how to get started on Pinterest? Can you create a task list from those notes for the next sprint?
What about this process worked for you? What didn’t work for you?
Using this method can help you beat blogging overwhelm. So pick out one of the bigger projects on your blog to-do list and start using the Scrum process today! It’s easy and simple.