When you create a Pinterest business account – or convert your personal account to a business one – you get access to Pinterest analytics. But it’s not always obvious what these numbers mean.
For example, here’s a question I came across recently:
“I was wondering if anybody could tell me what exactly the ‘monthly views’ on Pinterest mean. The part on your profile.”
Here’s a screenshot of what she’s asking about:
It’s the number that I’ve outlined with a yellow box. It appears right under your name on your profile.
This number represents the total number of people who saw your pins in the last month. A lot of people refer to this as a vanity metric, but depending on your goals, this could be a good number to track month over month. At the very least, it gives you a quick idea as to whether more and more people are seeing your content, or if fewer people are seeing it.
Here’s another question I’ve come across:
“I have 61.5K monthly viewers and 1.4k monthly engaged. That means nothing to me… what does this mean???”
This question is about the numbers that appear in the analytics part of a Pinterest business account. It’s available under the Analytics drop down on the left side of the menu bar.
Here’s a screenshot from the Overview:
You’ll notice that there are 3 sections: Your Pinterest profile, People you reach, and Activity from. Let’s talk about each of these in turn.
Your Pinterest profile
This section tells you how all of your pins are performing, including pins from your website and your pins of other people’s content.
For this section:
- daily impressions is a daily average of the number of times that one of your pins has appeared in the Home feed, search, or category feeds
- daily viewers is a daily average of the number of people who are seeing your pins
People you reach
This section is about people who saw your pins, your followers, and people who’ve interacted with your pins.
The two main numbers for this section are:
- monthly viewers is an average of the number of people who saw your pins over the past month
- monthly engaged is the average number of people who clicked on, saved, or did a close-up of yours pins in a month.
This section provides metrics for your website. To get these numbers, you’ll need to claim your website and pin content from your site.
The numbers for this section are similar to the “Your Pinterest profile” section. However, these numbers are all specifically about your website content:
- daily impressions is a daily average of the number of times that a pin linked to your website has appeared in the Home feed, search, or category feeds
- daily viewers is a daily average of the number of people who saw a pin that’s linked to your website
The nice thing about each of these sections is that you can click on “More” on the top right of each section to dig into your analytics, and discover which of your pins are doing well and which topics people like. With that information, you can change your content and pinning strategies.
At first, your Pinterest analytics can be a bit confusing. But the definitions above can help you understand these numbers, and then you can change your Pinterest strategy to meet your goals. Be sure to pin this post so you can easily refer to it whenever you’re looking at your analytics.