Each social media platform has its own best practices. That makes sense, because how people interact with a platform is different for each one.
But, it means that you have to change your strategy from platform to platform. In this case, one size does not fit all.
So today, let’s talk specifically about Pinterest.
What makes a great pin?
When you’re on Pinterest, you want your pins to stand out, get attention, and send traffic to your blog. Here are some great ways to do that:
Create vertical images for your pins. Why? Because they’re easier to see in the feed. And, a lot of group boards only allow vertical pins on their boards.
Here’s an example:
I’ve added two yellow arrows. One points to a small square pin, and the other points to a much larger, vertical pin. It’s going to be a lot easier for someone to see the large vertical pin when scrolling through a feed.
So what size should your pin be?
Pinterest recommends images that have an aspect ratio of 2:3, and they recommend a size of 600 x 900.
In the past, a lot of bloggers (myself included) have used larger sizes, such as 735 x 1102 or even larger. However, Pinterest has started cutting off images in the feed that are larger than 600 x 1260. So, I’d recommend going with a size like 600 x 900 or 600 x 1260.
2. Use Images as Appropriate
If you’re blogging about food, fitness, or DIY, then you should definitely use images in your pins. Be sure to pick clear, colorful images that pop. They should be high resolution.
It can be a bit harder to find images if you’re blogging about subjects like freelancing, copywriting, or digital marketing. In that case, you can either try to find images that relate, or you can try using solid backgrounds.
3. Add Text
Add a text overlay to your image. This will act as a headline and get people interested in your pin.
This should directly tie back to the content of your blog post. For example, if your text overlay is “9 Quick and Easy Dinner Recipes”, then your blog post should be about 9 dinner recipes that are quick and easy to make.
The text can be the title of your blog post, or it can be a smaller variation.
4. Make the Text Easy to Read
You want people to be able to read the text so they know whether they want to read your blog post. This can be hard because you might want something pretty or eye-catching, but remember that it’s most important for people to know what the pin is about. And, realize that a lot of pinners use Pinterest on their phones, so these images can be very small.
Here are two examples (FYI – these aren’t real posts or pins, these are just examples):
Do you see how much easier it is to read the one on the right? I mean seriously, I can’t even read the top line of the one on the left. And I have made the one on the left deliberately bad, because I wanted to really show my point.
If people can’t read your text, then how do they know if they’re even interested in it? Odds are that they will just keep scrolling.
Always put your website on your pin. There are some folks out there who are making copies of pin images and pointing them to their websites instead. One way to get around this is to put your website on the pin, so pinners can still try to find your post.
Also, if you have chosen fonts and colors for your brand, then make sure to use those on your pins.
6. More Than One Pin for Your Post
The images and text that work for one blog won’t necessarily work for another.
If you have the time, consider make 2-5 pins per post. Try different text overlays, images, and colors. Use templates to cut down on the amount of time you spend making pins.
Then track your pins to find out which ones resonate the most with your audience.
Create pins for your blog posts that are vertical, easy to read, and stand out. Don’t be afraid to test different pins and see which ones your audience likes!