By now you’ve heard of Pinterest. Maybe you’ve even used it yourself, to find recipes, or find home decorating ideas.
Have you ever thought about using it for your business?
Probably not, right? I mean, Pinterest is fun. Full of neat things to look at, and explore. If you’ve ever used it, then you know you can easily spend hours on there. A lot of people do the same.
Know something else?
A lot of those people are buyers. Yup, 83% of weekly pinners have bought something based on pins they saw.
Wouldn’t it make sense for your business to be there?
Let me tell you a bit more, starting with Pinterest itself.
Just What the Frick is Pinterest?
If you haven’t used Pinterest before, then it’s easy to get overwhelmed when you first look at it. It’s especially confusing when comparing it to Facebook or Instagram.
Where are the likes? Where are the hearts?
How is this social?
Let me let you in on something: it’s not. Pinterest is a search engine, like Google, only it’s visual. Which is frickin’ awesome.
Pinterest users are on the platform, actively searching for things like ‘necklace’:
or ‘how to lose weight’:
And unlike Google, the images on Pinterest are easy to scan. When you find something you like, you click on it, and it brings up the image, like this:
If you’re interested in finding out more, you click on the pin, and it takes you directly to someone’s website.
Who uses Pinterest?
Let’s go through some numbers:
250 million people use Pinterest monthly
84% of them use Pinterest when they’re deciding what they’re going to buy
41% of U.S. women use Pinterest
50% of new sign-ups last year were men
97% of Pinterest searches are unbranded
Mmm, that’s a lot of numbers. So, just to summarize:
- women are on Pinterest
- men are increasingly joining Pinterest
- they’re looking to buy
How Can Pinterest Help Your Business?
Pinterest users are searching on Pinterest for products, ideas, and information that can help them. In a lot of cases, they’re researching their future purchases, and they’re not concerned about finding a brand that they already know.
This can be tremendously helpful for you and your business. This is a way to get awareness and attention for your brand.
It’s also a way to send traffic to your website, help people learn about your products, services, and content. It can also help you get people onto your email list, and it can lead to sales.
Does that sound good to you?
Let’s look closer at a few different types of businesses.
Bloggers usually make money through ads on their site, through affiliate marketing, and through selling courses and digital products.
The key to all of that is traffic.
Pinterest can send traffic to your site. It can send traffic to your blog posts, your email opt-ins, and even your courses or digital products.
Product Based Business – Digital or Physical
Pinterest works well for product based businesses too, whether those products are digital or physical. For example, if you have an Etsy shop where you sell handcrafted jewelry, Pinterest can send traffic directly to your latest necklace.
And if you’re selling printables or online courses, Pinterest can also send traffic directly to a landing page on your website.
Service Based Business
Pinterest also works for service based businesses like business coaches, fitness coaches, and even virtual assistants like me by driving traffic to your blog.
If you’re providing valuable, helpful content on your blog, then Pinterest can help you. People can see your content on Pinterest, click through, and read your content. They get to know you and like you. They can sign up for your email list, or sign up for a discovery call, and even become a client.
Is Pinterest Right for Your Business?
When you started reading this, you most likely thought of Pinterest as another social media platform full of recipes.
Now you know it can be a powerful tool for your business, driving traffic to your website, giving you leads, and leading to sales. All of which means more money for you and your business.
What you do with this knowledge is up to you.
You can easily set this knowledge aside, or you can take action by creating a Pinterest account for your business. That’s one, easy simple step you can take today that could lead to more traffic, more leads, more sales, and more money for you and your business.